文案Copywriter岗位职责

创意文案CreativeCopywriter多特瑞多特瑞(上海)商贸有限公司,多特瑞,多特瑞岗位职责:

1.负责本公司品牌宣传广告及各类推广活动的宣传文案;

2.对公司产品进行创意和卖点提炼,撰写广告文案、产品介绍等资料,各类其他相关产品刊物、礼盒包装等呈现文案;

3.阶段性策划开展线上活动、粉丝互动、话题制造、传播和推广产品;

4.懂得广告文案措辞,能独立完成公司相关的宣传性软文的撰稿、组稿、编辑工作;

5.进行品牌其他如美国、新加坡等市场的相通类文案的搜集整理;

6.协助部门内其它需要的工作;

任职要求:

1.新闻、中文、广告学、市场营销、传播学等专业本科及以上学历;

2.三年以上工作经验,能独立撰写文章、文案,擅长多种文风;

3.文字功底深厚,文笔流畅,洞悉时尚及潮流热点,熟悉新媒体传播规律;

4.具有较强的规划、分析能力和创新意识,思维清晰而有条理;

5.善于沟通,有责任感,有良好的执行力和团队精神;

6.有媒体从业者及美妆、个护行业经验者优先。

Responsibilities:

1.Responsibleforthecompany'sbrandadvertisingandallkindsofpromotionalactivities'copy;

2.Refinecompanyproducts'creationideaandsellingpoint,writeadvertisingcopy,productintroductionandotherrelatedcopy;

3.Conductonlineactivities,faninteraction,topicproduction,disseminationandpromotionofproductsinstages;

4.Understandthewordingofadvertisingcopy,canindependentlycompletethewriting,draftingandeditingofthecompany'srelevantpropagandapapers;

5.CollectothersimilartypesofdocumentssuchastheUnitedStates,Singaporeandothermarkets;

6.Assistinothernecessarytaskswithinthedepartment.

Requirements:

1.Bachelordegreeoraboveinjournalism,Chinese,advertising,marketing,communications,etc.;

2.morethanthreeyearsofworkexperience,canindependentlywritearticles,copywriting,goodatavarietyofstyleofwriting;

3.Deepwrittenknowledge,smoothwriting,insightintofashionandtrends,familiarwiththelawsofnewmedia;

4.Withstrongplanning,analyticalskillsandsenseofinnovation,clearandorderlythinking;

5.Goodatcommunication,responsible,withgoodexecutionandteamspirit;

6.Experienceinbeautycare/personalcareindustry/mediaisaplus.