产品MARKETING岗位职责

ProductMarketingExecutive产品专员海沃氏家具海沃氏家具(上海)有限公司,海沃氏家具,海沃氏职责描述:

JobPurpose

Tosupportthedevelopmentofacompetitiveportfoliofortheassignedproductlineinordertodrivelongtermandshorttermgrowthinproductsales,profitandmarketposition.

KeyRolesandResponsibilities

1.AsdirectedbytheProductLineManager,conductmarketresearch,marketanalysis,competitorsstudyandmarketvalidation,andcompiletheresultsfortheProductLineManagerinordertohelpthedepartmentkeepabreastwiththemarketneedsandtrendsandtomaintaincompetitivenessoftheoverallsystemsportfolioandassignedproductline.

2.SupportKnowledge&TrainingManagerandProductLineManagerintheplanninganddevelopmentoftrainingcontentforproducts.

3.PartnerBrandMarketingtoachievesuccessfulproductlaunchesbyco-developingcollateralsuchasbrochureandpricelist,supportinglauncheventsandpreparingmock-ups.

4.ContributetowardsNPI(newproductintroduction)byprovidinginformationtotheteamonmarketing,pricingandmarketopportunitiesinordertoinformjointdecisionmarking.

5.Conductcost-priceanalysisonproductsandproductlinesandcompilefindingstoenableProductLineManagertodetermineactionstoimproveperformance.

6.IsresponsibleforMCO(MarketingChangeOrder)forsystemupdate.

任职要求:

JobRequirementsandQualifications

•Universitydegreeinbusiness

•Aminimumoftwoyearsofexperienceinfieldofcorporateproductmarketing

•OfficefurnitureindustryexperienceandOEM/ODMishighlypreferred