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保健食品产品岗位职责
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美商保健食品产品营销经理1.Throughmarketingandcompetitorinformation,analysisandidentifythenewbusinessandproductopportunity;
2.Developnewproductstrategiesandlaunchplans(strategy/productstory/packagingdevelopment/pricingandforecasting/internalandexternalcampaign);
3.Drivekeyproductssalesgrowthandensuretheyearlysalestargetbyonline&offlinecampaign;
4.Productprofilemanagement(promotionplan&resultanalysis,internalandexternalcampaign)
5.Post-launchcurrentproductstoextendthelifecycle(upgradeorre-positioning/pricingadjustment/discontinueproposal)
6.Distributorbehavior/Consumerbehaviorunderstanding(sortout&analysissalesdata,digoutthebehaviormodelofdistributor&consumer,thuscandevelopappropriateproductkitorpromotionplan)1.Throughmarketingandcompetitorinformation,analysisandidentifythenewbusinessandproductopportunity;
2.Developnewproductstrategiesandlaunchplans(strategy/productstory/packagingdevelopment/pricingandforecasting/internalandexternalcampaign);
3.Drivekeyproductssalesgrowthandensuretheyearlysalestargetbyonline&offlinecampaign;
4.Productprofilemanagement(promotionplan&resultanalysis,internalandexternalcampaign)
5.Post-launchcurrentproductstoextendthelifecycle(upgradeorre-positioning/pricingadjustment/discontinueproposal)
6.Distributorbehavior/Consumerbehaviorunderstanding(sortout&analysissalesdata,digoutthebehaviormodelofdistributor&consumer,thuscandevelopappropriateproductkitorpromotionplan)
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