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调研分析岗位职责
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数据调研分析经理•Manageconsumerdatabasesystemtoensurethedataquality
oToguardtheconsumerdatabaseandtobethecontactpointwhenitcomestosystemrelatedsubject
oAttentionandactionstoimprovetheconsumerdataquality
•Provideregularandad-hocconsumeranalysiswithinsightinbothresponsiveandproactiveway
oMonthlyandquarterlyconsumerinsightreport
oConsumerdatainsightsupportondemandtoallfunctions(ie,Management,BusinessDevelopment,Retail,Merchandising)
oNewinitiativesofanalysisandinsightbasedonthetrendofconsumerbehavior
•Developstrategiccampaigntomaximizetheclientengagementinallpossibletouchpointsassuchbutnotlimitedto:
oRetaileventplanning,onsiteexecutionandcoordinationwithrelateddepartments(Retail,Merchandising,Event,Training)
oDigitalandprintcampaigntool(ie:ecard,wechat)
oGiftingprogram(systematicgifting)
•Leadanddevelopastrongexecutionteamforperformanceexcellence
Consultingbackgroundispreferred•Manageconsumerdatabasesystemtoensurethedataquality
oToguardtheconsumerdatabaseandtobethecontactpointwhenitcomestosystemrelatedsubject
oAttentionandactionstoimprovetheconsumerdataquality
•Provideregularandad-hocconsumeranalysiswithinsightinbothresponsiveandproactiveway
oMonthlyandquarterlyconsumerinsightreport
oConsumerdatainsightsupportondemandtoallfunctions(ie,Management,BusinessDevelopment,Retail,Merchandising)
oNewinitiativesofanalysisandinsightbasedonthetrendofconsumerbehavior
•Developstrategiccampaigntomaximizetheclientengagementinallpossibletouchpointsassuchbutnotlimitedto:
oRetaileventplanning,onsiteexecutionandcoordinationwithrelateddepartments(Retail,Merchandising,Event,Training)
oDigitalandprintcampaigntool(ie:ecard,wechat)
oGiftingprogram(systematicgifting)
•Leadanddevelopastrongexecutionteamforperformanceexcellence
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