海外总经理岗位职责

海外总经理CEO•策略

1)制定并执行目标市场的战略

2)根据品牌管理和零售展示计划,为特定的门店概念提供整体战略方向,包括视觉展示、商品陈列、季节性和品牌活动、产品分类等。

3)根据市场需求定义产品,协调所有物流活动

4)成功建立和开发已定义的渠道、类别和产品

5)建立品牌的愿景——品牌数量、位置和门店规模。确保与关键利益相关者保持一致。

•损益表

1)管理成本和A&P预算

2)完成公司既定目标(主要净销售额和营业利润)

3)持续优化运营利润,包括提高合资伙伴业绩的效率

•业务发展

1)发现、优先考虑并挖掘该地区国家的商业潜力

2)与合资伙伴、分销商、客户和战略伙伴建立有效的合作关系

•管理功能

1)支持和管理团队

2)不断发展团队成员以增强市场和销售能力

任职要求:

•个性/态度/工作态度

1)良好的人际交往能力和领导经验

2)良好的激励和团队合作精神,能够激励团队达到目标

3)出色的商业头脑,具有概念能力的战略和分析型思考者

4)有谈判技巧和说服力的销售个性,独特的沟通和网络技能

5)注重结果,善于解决问题,执行力强

6)充满活力和热情,喜欢在快速变化的环境中独立工作

•专业知识

1)8-10年零售行业工作经验

2)有销售和市场营销经验

3)有门店建设和扩张经验

4)深刻理解国际零售业务中的零售结构

5)建立和发展零售品牌的良好记录

6)有管理合资伙伴的经

•教育

1)大学本科学历,市场营销和销售为重点

Responsibilities:

•OverallresponsibilityfortheP&Linthetargetmarkets

•Responsibilityforidentifying,negotiating,developingandmanagingJVpartners

•Achievesalesandprofitabilitytargets

•Defineandexecutebusinessplansintheregion(expansionandsalesplans)

•Createpreconditionsforaprofitableandsustainablegrowthintheregion

Tasks:

Strategy

•Developandexecutethestrategyinthetargetmarkets

•Provideoverallstrategicdirectiontothespecificstoreconceptsregardingvisualpresentation,merchandising,seasonalandbrandinitiatives,productassortmentinalignmentwithBrandManagementandRetailPresentationinitiatives.

•Definetheproductsaccordingtothemarketneedsandcoordinatealllogisticsactivities

•Successfullybuildanddevelopthedefinedchannels,categoriesandproducts

•Buildavisionforthebrand–number,positionandsizeofstores.Ensurealignmentwithkeystakeholders.

P&L

•ManagecostandA&Pbudgets

•Achievetheagreedcompanytargets(primarynetsalesandoperatingprofit)

•Continuouslyoptimizetheoperatingprofit,includingimprovingtheefficiencyofJVpartners’achievements

Businessdevelopment

•Detect,prioritizeandexploitbusinesspotentialsinthecountriesoftheregion

•DevelopeffectivepartnershipswithJVpartners,distributors,customersandstrategicpartners

Managerialfunctions:

•Supportandmanageteam

•Continuouslydevelopteammemberstoempowermarketingandsalescompetencies

Requirements

Competencies:

Personality/Attitude/Approachtowork:

•Stronginterpersonalskillsanddemonstratedleadershipexperience

•Goodmotivatorandteamplayerwithabilitytomotivateteamtotop

•Excellentbusinessacumen

•Strategicandanalyticalthinkerwithconceptualskills

•Dynamicsalespersonalitywithnegotiatingskillsandpersuasiveness

•Distinctcommunicationandnetworkingskills

•Result-orientedandproblem-solverwithstrongexecutionskills

•Highindividualresponsibility

•Highenergyandenthusiasm

•Workrequireswillingnesstoworkaflexibleschedule

•Likestoworkindependentlyinafastchangingenvironment

Knowledge/KnowHow:

•8-10yearsworkingexperienceinretail

•Experiencedinsalesandmarketing

•Experiencedinstoreset-upandexpansion

•Profoundunderstandingoftheretailstructuresinaninternationalretailbusiness

•Proventrackrecordinbuildinganddevelopingaretailbrand

•PreferablyhaveexperienceinmanagingJVpartners

Education:

•UniversitydegreeisrequiredwithfocusonMarketingandSales

Languages:

•English:Fluent

•Other:Chineseisaplus

•策略

1)制定并执行目标市场的战略

2)根据品牌管理和零售展示计划,为特定的门店概念提供整体战略方向,包括视觉展示、商品陈列、季节性和品牌活动、产品分类等。

3)根据市场需求定义产品,协调所有物流活动

4)成功建立和开发已定义的渠道、类别和产品

5)建立品牌的愿景——品牌数量、位置和门店规模。确保与关键利益相关者保持一致。

•损益表

1)管理成本和A&P预算

2)完成公司既定目标(主要净销售额和营业利润)

3)持续优化运营利润,包括提高合资伙伴业绩的效率

•业务发展

1)发现、优先考虑并挖掘该地区国家的商业潜力

2)与合资伙伴、分销商、客户和战略伙伴建立有效的合作关系

•管理功能

1)支持和管理团队

2)不断发展团队成员以增强市场和销售能力

任职要求:

•个性/态度/工作态度

1)良好的人际交往能力和领导经验

2)良好的激励和团队合作精神,能够激励团队达到目标

3)出色的商业头脑,具有概念能力的战略和分析型思考者

4)有谈判技巧和说服力的销售个性,独特的沟通和网络技能

5)注重结果,善于解决问题,执行力强

6)充满活力和热情,喜欢在快速变化的环境中独立工作

•专业知识

1)8-10年零售行业工作经验

2)有销售和市场营销经验

3)有门店建设和扩张经验

4)深刻理解国际零售业务中的零售结构

5)建立和发展零售品牌的良好记录

6)有管理合资伙伴的经

•教育

1)大学本科学历,市场营销和销售为重点

Responsibilities:

•OverallresponsibilityfortheP&Linthetargetmarkets

•Responsibilityforidentifying,negotiating,developingandmanagingJVpartners

•Achievesalesandprofitabilitytargets

•Defineandexecutebusinessplansintheregion(expansionandsalesplans)

•Createpreconditionsforaprofitableandsustainablegrowthintheregion

Tasks:

Strategy

•Developandexecutethestrategyinthetargetmarkets

•Provideoverallstrategicdirectiontothespecificstoreconceptsregardingvisualpresentation,merchandising,seasonalandbrandinitiatives,productassortmentinalignmentwithBrandManagementandRetailPresentationinitiatives.

•Definetheproductsaccordingtothemarketneedsandcoordinatealllogisticsactivities

•Successfullybuildanddevelopthedefinedchannels,categoriesandproducts

•Buildavisionforthebrand–number,positionandsizeofstores.Ensurealignmentwithkeystakeholders.

P&L

•ManagecostandA&Pbudgets

•Achievetheagreedcompanytargets(primarynetsalesandoperatingprofit)

•Continuouslyoptimizetheoperatingprofit,includingimprovingtheefficiencyofJVpartners’achievements

Businessdevelopment

•Detect,prioritizeandexploitbusinesspotentialsinthecountriesoftheregion

•DevelopeffectivepartnershipswithJVpartners,distributors,customersandstrategicpartners

Managerialfunctions:

•Supportandmanageteam

•Continuouslydevelopteammemberstoempowermarketingandsalescompetencies

Requirements

Competencies:

Personality/Attitude/Approachtowork:

•Stronginterpersonalskillsanddemonstratedleadershipexperience

•Goodmotivatorandteamplayerwithabilitytomotivateteamtotop

•Excellentbusinessacumen

•Strategicandanalyticalthinkerwithconceptualskills

•Dynamicsalespersonalitywithnegotiatingskillsandpersuasiveness

•Distinctcommunicationandnetworkingskills

•Result-orientedandproblem-solverwithstrongexecutionskills

•Highindividualresponsibility

•Highenergyandenthusiasm

•Workrequireswillingnesstoworkaflexibleschedule

•Likestoworkindependentlyinafastchangingenvironment

Knowledge/KnowHow:

•8-10yearsworkingexperienceinretail

•Experiencedinsalesandmarketing

•Experiencedinstoreset-upandexpansion

•Profoundunderstandingoftheretailstructuresinaninternationalretailbusiness

•Proventrackrecordinbuildinganddevelopingaretailbrand

•PreferablyhaveexperienceinmanagingJVpartners

Education:

•UniversitydegreeisrequiredwithfocusonMarketingandSales

Languages:

•English:Fluent

•Other:Chineseisaplus