媒体运营官岗位职责

社交媒体运营官YourChallenge岗位职责

Contentmarketingoperationsplanningandideacreation制定微信、微博的推广策略与运营策略,并负责执行实施

Weiboaccountoperationswithdailypostingsaccordingtothecontentmarketingplan执行每日官微发文

Compilingthepostings’content(selectingpictures,phrasingcaptions,definingandsettinghashtagsetc.)incooperationwiththegraphicdesigners;puttingpostingsonlineaccordingtothecontentmarketingschedule更新维护微信、微博,增加粉丝数,提高关注度,提高粉丝活跃度,与微信、微博的粉丝做好互动,对微信、微博粉丝的网络行为进行分析和总结

SinaBlogandSohuBlogaccountoperationswithdailypostingsaccordingtothecontentmarketingplan执行每日新浪博客和搜狐博客的发文

Settingup,executingandmonitoringspecialsocialmediaactivitiessuchasbutnotlimitedtoprizegames,lotteries,eCommerceandofflinepromotionsupportetc.定期与粉丝互动,策划并执行相关线上和线下的推广活动,通过有效运营手段提升关注度,达成营销目标。

Optimizingtheaccountset-upforusingtheWeiboplatform’scapabilitiesincontentmarketingmosteffectively更新提升微博使用体验

Continuousmonitoringandregularreportingaboutthecontentmarketingactivitiesandresults;drawingconclusionsforimprovementsaccordingly监测和定期报告内容营销活动和结果

Proactivelymanagingthebrand’sfollowercommunitybytriggeringandtakingpartinthefollowers’discussions,respondingtocommentsandquestions,andmakingsuggestionsconcerningthebrand’sperformanceandimprovementsbasedonthefollowers’feedback挖掘和分析网友使用习惯、情感及体验感受,及时掌握新闻热点,能够完成专题策划

YourProfile岗位要求

Bachelordegreeinmarketingorequivalentqualification大专及以上市场营销学相关专业学历

Min.2yearsofexperienceinoperatingWeiboaccountsinconsumer-goodsindustries2年以上微博运营工作经验

Deepandprofoundexpertiseinsettingup,optimizingandoperatingWeiboaccountsformaximizingitsmarketingeffects熟知微博、微信各类应用知识、技巧及传播规律;ProfoundexpertiseinincorporatingSEO-relevantelementsinpostdesignandlayout精通SEO等相关知识

ExperienceinoperatingaccountsonSinaBlogandSohuBlog熟知新浪博客和搜狐博客的运营

Extensiveexpertiseaboutallkindsofapplicationknowledge,skillsandcommunicationrulesofsocialmediaplatforms(especiallyWeibo,SinaBlogandSohuBlog)精通其他社媒应用知识、技巧及传播规律

ExtensiveholisticknowledgeaboutdigitalmarketingandonlinepromotionsintheChinesemarket了解中国市场的数据市场学和在线促销

FamiliarwithothersocialmediaplatformssuchasbutnotlimitedtoWeChat,DouyinandXiaohongshu了解其他社媒平台,例如抖音,小红书

Continuouslykeepingup-to-datewithnewdevelopmentsandchangesinthesocialmediaplatforms’opportunitiesandcapabilities不断洞悉社媒平台变化动态以及发展前景Highlycreativeandinsightfultonewthings,neweventsandentertainment对新事物有高度创造性和洞察力

Goodcoordinationskillsandplanningability良好的计划能力

Cancompletehis/hertasksindependentlywhilerespectinggivenguidelines能按照领导的指示独立完成任务

Solidfoundationinart,agilethinkingandstrongperformance扎实的社媒基础,独立思考能力和良好的表现力

Extensivelearningskillsaswellasproactiveandstrongsenseofresponsibility具有较强的学习能力和强烈的责任感

Abilitytowithstandcertainworkpressure,strongcommunicationskillsandteamworkspirit能够承受一定的工作压力,拥有较强的沟通能力和团队合作精神

ChineseNativespeakerandfluentinEnglish中文母语以及熟练的英语YourChallenge岗位职责

Contentmarketingoperationsplanningandideacreation制定微信、微博的推广策略与运营策略,并负责执行实施

Weiboaccountoperationswithdailypostingsaccordingtothecontentmarketingplan执行每日官微发文

Compilingthepostings’content(selectingpictures,phrasingcaptions,definingandsettinghashtagsetc.)incooperationwiththegraphicdesigners;puttingpostingsonlineaccordingtothecontentmarketingschedule更新维护微信、微博,增加粉丝数,提高关注度,提高粉丝活跃度,与微信、微博的粉丝做好互动,对微信、微博粉丝的网络行为进行分析和总结

SinaBlogandSohuBlogaccountoperationswithdailypostingsaccordingtothecontentmarketingplan执行每日新浪博客和搜狐博客的发文

Settingup,executingandmonitoringspecialsocialmediaactivitiessuchasbutnotlimitedtoprizegames,lotteries,eCommerceandofflinepromotionsupportetc.定期与粉丝互动,策划并执行相关线上和线下的推广活动,通过有效运营手段提升关注度,达成营销目标。

Optimizingtheaccountset-upforusingtheWeiboplatform’scapabilitiesincontentmarketingmosteffectively更新提升微博使用体验

Continuousmonitoringandregularreportingaboutthecontentmarketingactivitiesandresults;drawingconclusionsforimprovementsaccordingly监测和定期报告内容营销活动和结果

Proactivelymanagingthebrand’sfollowercommunitybytriggeringandtakingpartinthefollowers’discussions,respondingtocommentsandquestions,andmakingsuggestionsconcerningthebrand’sperformanceandimprovementsbasedonthefollowers’feedback挖掘和分析网友使用习惯、情感及体验感受,及时掌握新闻热点,能够完成专题策划

YourProfile岗位要求

Bachelordegreeinmarketingorequivalentqualification大专及以上市场营销学相关专业学历

Min.2yearsofexperienceinoperatingWeiboaccountsinconsumer-goodsindustries2年以上微博运营工作经验

Deepandprofoundexpertiseinsettingup,optimizingandoperatingWeiboaccountsformaximizingitsmarketingeffects熟知微博、微信各类应用知识、技巧及传播规律;ProfoundexpertiseinincorporatingSEO-relevantelementsinpostdesignandlayout精通SEO等相关知识

ExperienceinoperatingaccountsonSinaBlogandSohuBlog熟知新浪博客和搜狐博客的运营

Extensiveexpertiseaboutallkindsofapplicationknowledge,skillsandcommunicationrulesofsocialmediaplatforms(especiallyWeibo,SinaBlogandSohuBlog)精通其他社媒应用知识、技巧及传播规律

ExtensiveholisticknowledgeaboutdigitalmarketingandonlinepromotionsintheChinesemarket了解中国市场的数据市场学和在线促销

FamiliarwithothersocialmediaplatformssuchasbutnotlimitedtoWeChat,DouyinandXiaohongshu了解其他社媒平台,例如抖音,小红书

Continuouslykeepingup-to-datewithnewdevelopmentsandchangesinthesocialmediaplatforms’opportunitiesandcapabilities不断洞悉社媒平台变化动态以及发展前景Highlycreativeandinsightfultonewthings,neweventsandentertainment对新事物有高度创造性和洞察力

Goodcoordinationskillsandplanningability良好的计划能力

Cancompletehis/hertasksindependentlywhilerespectinggivenguidelines能按照领导的指示独立完成任务

Solidfoundationinart,agilethinkingandstrongperformance扎实的社媒基础,独立思考能力和良好的表现力

Extensivelearningskillsaswellasproactiveandstrongsenseofresponsibility具有较强的学习能力和强烈的责任感

Abilitytowithstandcertainworkpressure,strongcommunicationskillsandteamworkspirit能够承受一定的工作压力,拥有较强的沟通能力和团队合作精神

ChineseNativespeakerandfluentinEnglish中文母语以及熟练的英语